Do you sometimes feel that modern journalism is a little too preoccupied with speed, drama and flashy ads? Then you feel just like the founders of Zetland did when they decided to do something drastically different in journalism. They founded a media company that is inherently slow and undramatic in how it deals with the world we see.

Slow and undramatic? Yes. By offering a purely online, subscription-based access service for daily reads, and read-aloud articles, Zetland enlightens their readers and listeners to the true perspectives behind politics, technology and society news, and the quirky things that make our world tick.

Through this reverse approach to modern journalism, Zetland has grown rapidly and created one of the most loyal and satisfied user bases seen by any new publication in Denmark. There really is a need for in-depth journalism that tries to take the drama down a notch, while leaving you free of any ads. Who knew! (Zetland did).

KickAss Capital’s role includes advice on product development and market development, as well as technical support and communications support, as well as financing.